NASHVILLE, Tenn. — INFINITI USA today announced the appointment of Nasif Siddiqi as regional vice president, West Region, effective immediately. In this role, Siddiqi will lead sales operations, retailer engagement and market performance across the western United States, helping to drive the brand's next phase of growth.
Siddiqi joins INFINITI at a pivotal moment for the brand as it continues its product renaissance, bringing one new or refreshed vehicle to market through 2030, underscored by the strength of its retail network and client experience.
"INFINITI bringing in the right leadership is critical to where we're headed next," said Eric Ledieu, vice president, INFINITI Americas. "Nasif is a performance-oriented leader who brings fresh perspective, strong field experience and a sharp focus on execution. He knows how to unlock performance across markets, and I'm confident he will play a key role in driving continued progress in the West Region."
Siddiqi brings extensive experience in automotive sales, operations and retailer development, including prior work with INFINITI, deep experience partnering with dealers and leading field teams, and a strong background in the luxury automotive space. He has a proven track record of delivering results, building high-performing teams and driving execution in competitive markets.
Known for his collaborative approach and focus on execution, he will work closely with INFINITI retailers and regional teams to strengthen business performance and client satisfaction.
Siddiqi will be based at the INFINITI West region office in Southern California and report to Ledieu.
Quick Q&A
What is Nasif Siddiqi's current title and organization?
Nasif Siddiqi is the regional vice president, West Region, for INFINITI USA.
What was Nasif Siddiqi's previous role and company before joining INFINITI USA?
The press release does not specify Nasif Siddiqi's immediate previous role or company, only stating he has "prior work with INFINITI" and "extensive experience in automotive sales, operations and retailer development."
What earlier career experiences did Nasif Siddiqi have before his most recent prior role?
Nasif Siddiqi's earlier career history includes prior work with INFINITI, extensive experience in automotive sales, operations, and retailer development, and a strong background in the luxury automotive space.
What specific initiative will Nasif Siddiqi lead in his new role?
Nasif Siddiqi will lead sales operations, retailer engagement, and market performance across the western United States, contributing to INFINITI's goal of bringing one new or refreshed vehicle to market through 2030.
About Nissan North America, Inc.
INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, Los Angeles and Shanghai. More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.
INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, Los Angeles and Shanghai. More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.